Meet the Norders

Your bold crew turning B2B challenges into treasure

Ray Mollel

CSO
+358442484817‬
[email protected]

Sonja Häyhä

CRO
+358440100557
[email protected]

Emin Neziri

COO
+358505953314‬
[email protected]

Joonas Kylliäinen

CEO
+358404564880
[email protected]

Niilo-Kalle Tuomikoski

Outbound & Tech
‭+358443131276‬
[email protected]

Julia Kylliäinen

Digital Marketing
‭+358415292117‬
[email protected]

Mario Luna

Wordpress
‭+358458012888‬
[email protected]

Sonja Issakainen

Content Creator

[email protected]

Ali Heiskanen

SDR
‭+358401413112‬
[email protected]

Katariina Suominen

Performance Marketing
‭+358400490272‬
[email protected]

Johannes Terhemaa

Video & Photography
‭+358408445805‬
[email protected]

Katja Raski

Graphic & Web Design
‭+358402206602‬
[email protected]

Norders Story

How it all started and how it all is

Hey, let me tell you a little story about how Norders came to be. It all started back in 2017 when our co-founder and CEO, Joonas Kylliäinen, was working in the trenches of the B2B sales and marketing world at an SMB IT company in Helsinki.

How it all began

Joonas quickly realized that the booming startup scene, especially those scrappy B2B startups with big dreams, didn’t have the right sales and marketing partner to match their ambition and pace. These startups needed something more than just another agency—they needed a partner who could keep up with their fast, agile, and often rebellious approach to growth.

So, Joonas did what any driven entrepreneur would do—he started his own agency. The first version of Norders was born, a lean, mean marketing machine that focused on delivering fast, results-oriented services for early-stage startups. It wasn’t long before this little agency began to gain traction. The team grew, and so did the realization that they were on to something special. But they didn’t stop there.

Norders was born

When the pandemic hit, it was a pivotal moment. Instead of slowing down, Norders doubled down. The team, a ragtag group of misfits, rebels, and pirates, decided it was time to level up. They weren’t content with just serving a small group of early-stage startups in Helsinki; they wanted to take their expertise global. Norders 2.0 was born in 2022, this time with a clear mission: to empower B2B startups around the world, from early-stage to Series A, with the most effective, strategic, and results-driven sales and marketing solutions.

As the team expanded, they quickly realized something crucial—B2B startups needed more than just sales or marketing. They needed a unified approach that could seamlessly integrate both, creating a powerful flywheel effect. This led to the creation of the Norders Demand System, a revolutionary framework designed to combine brand-building with revenue-generating activities. The goal was simple: help startups earn attention, convert leads, and dominate their markets.

At Norders, we’ve always believed that in the modern world, where attention is the new currency, you need a strong brand to drive revenue, but you also need revenue to build that brand. It’s a delicate balance, and we’ve spent years perfecting our approach. We’re not your average marketing agency, nor are we just another lead generation outfit. We’re your brand and revenue agency—a demand generation powerhouse for ambitious B2B startups.

For startups, by a startup

Fast forward to today, and Norders is a team of 12 specialists strong, serving B2B startups across the globe. Our model is still rooted in expert execution, guided by a winning strategy we co-create with our clients. But we’ve also embraced the latest technologies, advanced AI, and bulletproof processes to ensure we deliver results that speak for themselves.

From our HQ in Espoo, Finland, we harness the talents of a global network of experts—graphic designers, industry specialists, B2B strategists, sales pros, and digital wizards—who all share one mission: to help you stand out and make more money. With Norders, it’s always demand first. We build the revenue, and then we grow the brand.

Yours truly,
Team Norders