What we did:
- Advertising strategy and goal setting
- Marketing funnel plan
- Target group research
- Static ad visuals and ad copywriting according to the brand guidelines
Cuckoo is a gamified wellbeing app that brings joy to your work day.
The app boosts your energy levels and inspires you to take breaks – giving your body a break from sitting and your head a rest from work.
Norders took on Cuckoo's paid ad strategy and execution on Facebook and Instagram and is running multiple different campaigns to raise awareness of the benefits of taking breaks on a daily basis.
What we did
In the Tauko Tähtien Kanssa the most interesting Finnish stars of the entertainment and business world at the moment are thrown into the new 30min workouts, taking the entertainment value of the breaks to a whole new level. The objective of this campaign was to boost trailer videos as widely as possible to get people excited about taking breaks with the stars.
Evergreen ad campaign to support SEO and drive conversions
In addition to the awareness campaign, we are running a number of articles and reference video ads for private users and HR professionals. Cuckoo has an impressive SEO strategy and with targeted ads, we are making sure the conversions keep coming and the brand stays on top of mind when people are scrolling on social media.