The best results are achieved when at least one key person is involved (e.g., the CEO, sales director, or marketing director) whose thought leadership you want to cultivate. This person should be ready to boldly share their insights and expertise. Additionally, it is advisable to appoint a contact person for the project who coordinates practical matters and approves the content produced by Norders.

In the initial phase, the investment is greater: in the strategy phase we need about 3-4 hours of key personnel's time over a two-week period. In the content production phase, 1 day (about 6 hours) per quarter is sufficient for most packages. After this, time is mainly needed for weekly reporting meetings (30-60 min) and content approvals. We aim to minimize the client's workload while maximizing results.

We do not operate under the printing moon, but Arc' 4-phase process and scalable system are designed to produce measurable results. We continuously monitor and report key metrics such as target audience reach, network growth, the number and quality of meetings, and the development of sales opportunities. Our approach is based on data and continuous optimization to achieve the best results.

Arc is a unique service developed for bold B2B leaders, focusing on building multichannel thought leadership for key decision-makers. With this, we scale B2B customer acquisition in a way that combines artificial intelligence, automation, and Norders' experienced, continuously evolving team of experts. We are not a traditional advertising agency, marketing automation service, or just a LinkedIn office – we are all of these and more, focused on B2B growth and thought leadership for key decision-makers.

Not yet 😉 Arc is a comprehensive partner for B2B companies, combining an experienced team of specialists, leading technologies, AI tools, automation, and a customer-oriented framework.

Content production can be organized flexibly according to your needs. Remote recording is a great way to get strated quicklly and involce stakeholders from various locations. We then have our professional film crew that can shoot and produce content at our own studio, at the customer's premises, at the customers' clients' locations, or even in the forest – in an environment that best supports your brand and message. The most important thing is to find a place where your key people can most naturally share their insights and expertise.

Building thought leadership is a long-term effort, but visible progress occurs quickly. Results in reaching the target audience and brand awareness are often seen within 2-4 weeks. Growth in LinkedIn network starts to happen within a month. The first warm leads can typically be expected within 1-2 months, and a clear impact on the sales pipeline is most often seen within 3-6 months from the start, depending on the industry and the length of the sales cycles.

1. Create awareness of up to 80% in the target group. 2. Increase the target group in LinkedIn networks by up to 30%. 3. Get dozens of new warm sales opportunities monthly. X. Become a scalable thought leader in your market.