Build brand that scales growth
Ready to become the market leader? Schedule a call and let's discuss how Arc can help
Paul Skidmore
CRO & Co-Founder
Build brand that scales growth
Ready to become the market leader? Schedule a call and let's discuss how Arc can help
Paul Skidmore
CRO & Co-Founder
Arc Studio
Arc Studio
Arc Studio
Your team behind your thought leadership.
Your team behind your thought leadership.
Your team behind your thought leadership.
A skilled, passionate, and bold B2B marketing and sales team of strategists, creatives, designers, developers, and specialists.
About us.
About us.
What does Arc do?
We help bold B2B brands dominate the market profitably with a single commercial thought leadership system:
1. By creating a strategy that differentiates from competitors and is market-driven
2. By producing high-quality and authentic videos, photos, and publications for different stages of the buying journey
3. By optimizing the multi-channel visibility of key personnel and the company
4. By generating and converting high-quality sales opportunities
We help bold B2B brands dominate the market profitably with a single commercial thought leadership system:
1. By creating a strategy that differentiates from competitors and is market-driven
2. By producing high-quality and authentic videos, photos, and publications for different stages of the buying journey
3. By optimizing the multi-channel visibility of key personnel and the company
4. By generating and converting high-quality sales opportunities
Who is Arc for?
For growth-oriented B2B companies that believe in the power of brand and thought leadership to scale customer acquisition.
For companies with bold leaders who want to stand out in the market with fearless content.
For companies that have their own salesperson or sales team who want to have high-quality meetings scheduled with prospects who already know the brand and services.
For companies that want to leverage technology and automation to create competitive advantage and efficiency.
For companies with clear target audiences and services.
For growth-oriented B2B companies that believe in the power of brand and thought leadership to scale customer acquisition.
For companies with bold leaders who want to stand out in the market with fearless content.
For companies that have their own salesperson or sales team who want to have high-quality meetings scheduled with prospects who already know the brand and services.
For companies that want to leverage technology and automation to create competitive advantage and efficiency.
For companies with clear target audiences and services.
How does Arc operate?
1. By building the thought leadership of the company and its key individuals with bold and clear content, especially on LinkedIn
2. In order to generate higher quality sales opportunities for the sales pipeline with better-timed and personalized outbound automation
3. Scaling customer acquisition in a customer-centric way with the help of artificial intelligence, automation, and human experts
1. By building the thought leadership of the company and its key individuals with bold and clear content, especially on LinkedIn
2. In order to generate higher quality sales opportunities for the sales pipeline with better-timed and personalized outbound automation
3. Scaling customer acquisition in a customer-centric way with the help of artificial intelligence, automation, and human experts
Why does Arc do what it does?
1. Because the B2B purchasing process has become digital, customer-centric, and brand-driven.
2. Because touchpoints are needed more and more, and with more decision-makers across more channels to close the deal.
3. Because now trust and conversions are built on people who have clearly communicable results and visions.
1. Because the B2B purchasing process has become digital, customer-centric, and brand-driven.
2. Because touchpoints are needed more and more, and with more decision-makers across more channels to close the deal.
3. Because now trust and conversions are built on people who have clearly communicable results and visions.
What does Arc not do?
• No cold calling
• No sending generic cold email campaigns
• No creating expensive ad funnels
• No obsessing over keywords in silos
• No training
• No waving hands
• No cold calling
• No sending generic cold email campaigns
• No creating expensive ad funnels
• No obsessing over keywords in silos
• No training
• No waving hands
Who is Arc not for?
• Does not have its own sales resources
• Does not believe in the power of the brand
• Does not have executives whose thought leadership can be built
• Is not ready to invest in LinkedIn
• Does not want to create distinctive content
• Does not have a clear target audience and value proposition
• Believes in a single-channel strategy
• For consumer businesses
• Does not have its own sales resources
• Does not believe in the power of the brand
• Does not have executives whose thought leadership can be built
• Is not ready to invest in LinkedIn
• Does not want to create distinctive content
• Does not have a clear target audience and value proposition
• Believes in a single-channel strategy
• For consumer businesses
Arc Studio
Arc Studio
Arc Studio
Who are we?
Who are we?
A skilled, passionate, and bold B2B marketing and sales team of strategists, creatives, designers, developers, and specialists.
A skilled, passionate, and bold B2B marketing and sales team of strategists, creatives, designers, developers, and specialists.
Our vision
01
To be the world's leading profitable B2B growth platform for bold leaders.
Our vision
01
To be the world's leading profitable B2B growth platform for bold leaders.
Our vision
01
To be the world's leading profitable B2B growth platform for bold leaders.
Our mission
02
Scaling the customer acquisition of growth-oriented B2B brands by building multichannel leadership for key personnel and company thought leadership with a single system of content, automations, and experts.
Our mission
02
Scaling the customer acquisition of growth-oriented B2B brands by building multichannel leadership for key personnel and company thought leadership with a single system of content, automations, and experts.
Our mission
02
Scaling the customer acquisition of growth-oriented B2B brands by building multichannel leadership for key personnel and company thought leadership with a single system of content, automations, and experts.
Our values
03
• Be a (kind) badass
• Exceed expectations
• Don't give up
• Be transparent
• Prioritize well-being
Our values
03
• Be a (kind) badass
• Exceed expectations
• Don't give up
• Be transparent
• Prioritize well-being
Our values
03
• Be a (kind) badass
• Exceed expectations
• Don't give up
• Be transparent
• Prioritize well-being
Our culture
04
Creative adhocracy
1. Storytelling
2. Experimentation
3. Continuous innovation
Our culture
04
Creative adhocracy
1. Storytelling
2. Experimentation
3. Continuous innovation
Our culture
04
Creative adhocracy
1. Storytelling
2. Experimentation
3. Continuous innovation
/2024
/2024
/2024
/2025
/2025
/2025
About the Company
About the Company
About the Company
Arc story.
Arc story.
Arc story.
Arc was originally founded in Finland in May 2022 when a few years of working together as freelancers in various projects, B2B marketing and sales professionals finally decided to pool their expertise.
The original goal was to create a clear and comprehensive marketing and lead generation office for B2B growth companies, especially for early-stage startups, that would have a global community of creatives ready to serve startups regardless of technology, industry, or market.
However, in 2023 it was already noticed that Norders' operational model suited B2B companies regardless of size, but the best clients began to be connected by the pursuit of thought leadership and the scaling of key personnel and sellers from client companies to enhance customer acquisition.
Norders' operations and value proposition sharpened to serve brave B2B companies and their leaders who believed in the power of branding and the opportunity to enhance sales by utilizing leading technologies - later especially artificial intelligence and automation.
The company's operational management, led by Joonas Kylliäinen, Johannes Terhemaa, and Sonja Miettila, remained owners from the original founders to carry forward the newly clarified vision.
In 2025, Norders' headquarters is still in Otaniemi, Espoo, and the client base has refined to currently include Finnish B2B companies of various sizes from different industries, of which about 30 ongoing clients approximately half operate domestically and half internationally.
Now Norders has a committed team of 12 B2B professionals and still a global network of specialists to serve brave B2B companies across all industries and markets.
The 2025 ball is strongly tied to the success of current clients, but Norders' goals remain to take their customer acquisition system, scaled through thought leadership, to B2B companies and leaders all over the world.
Best regards,
Joonas Kylliäinen & Norders team
FAQ.
FAQ.
Questions? We have answers. Here is everything you need to know about Arc and commercial thought leadership.
The best results are achieved when at least one key person is involved (e.g., the CEO, sales director, or marketing director) whose thought leadership you want to cultivate. This person should be ready to boldly share their insights and expertise. Additionally, it is advisable to appoint a contact person for the project who coordinates practical matters and approves the content produced by Norders.
In the initial phase, the investment is greater: in the strategy phase we need about 3-4 hours of key personnel's time over a two-week period. In the content production phase, 1 day (about 6 hours) per quarter is sufficient for most packages. After this, time is mainly needed for weekly reporting meetings (30-60 min) and content approvals. We aim to minimize the client's workload while maximizing results.
We do not operate under the printing moon, but Arc' 4-phase process and scalable system are designed to produce measurable results. We continuously monitor and report key metrics such as target audience reach, network growth, the number and quality of meetings, and the development of sales opportunities. Our approach is based on data and continuous optimization to achieve the best results.
Arc is a unique service developed for bold B2B leaders, focusing on building multichannel thought leadership for key decision-makers. With this, we scale B2B customer acquisition in a way that combines artificial intelligence, automation, and Norders' experienced, continuously evolving team of experts. We are not a traditional advertising agency, marketing automation service, or just a LinkedIn office – we are all of these and more, focused on B2B growth and thought leadership for key decision-makers.
Not yet 😉 Arc is a comprehensive partner for B2B companies, combining an experienced team of specialists, leading technologies, AI tools, automation, and a customer-oriented framework.
Content production can be organized flexibly according to your needs. Remote recording is a great way to get strated quicklly and involce stakeholders from various locations. We then have our professional film crew that can shoot and produce content at our own studio, at the customer's premises, at the customers' clients' locations, or even in the forest – in an environment that best supports your brand and message. The most important thing is to find a place where your key people can most naturally share their insights and expertise.
Building thought leadership is a long-term effort, but visible progress occurs quickly. Results in reaching the target audience and brand awareness are often seen within 2-4 weeks. Growth in LinkedIn network starts to happen within a month. The first warm leads can typically be expected within 1-2 months, and a clear impact on the sales pipeline is most often seen within 3-6 months from the start, depending on the industry and the length of the sales cycles.
1. Create awareness of up to 80% in the target group. 2. Increase the target group in LinkedIn networks by up to 30%. 3. Get dozens of new warm sales opportunities monthly. X. Become a scalable thought leader in your market.
The best results are achieved when at least one key person is involved (e.g., the CEO, sales director, or marketing director) whose thought leadership you want to cultivate. This person should be ready to boldly share their insights and expertise. Additionally, it is advisable to appoint a contact person for the project who coordinates practical matters and approves the content produced by Norders.
In the initial phase, the investment is greater: in the strategy phase we need about 3-4 hours of key personnel's time over a two-week period. In the content production phase, 1 day (about 6 hours) per quarter is sufficient for most packages. After this, time is mainly needed for weekly reporting meetings (30-60 min) and content approvals. We aim to minimize the client's workload while maximizing results.
We do not operate under the printing moon, but Arc' 4-phase process and scalable system are designed to produce measurable results. We continuously monitor and report key metrics such as target audience reach, network growth, the number and quality of meetings, and the development of sales opportunities. Our approach is based on data and continuous optimization to achieve the best results.
Arc is a unique service developed for bold B2B leaders, focusing on building multichannel thought leadership for key decision-makers. With this, we scale B2B customer acquisition in a way that combines artificial intelligence, automation, and Norders' experienced, continuously evolving team of experts. We are not a traditional advertising agency, marketing automation service, or just a LinkedIn office – we are all of these and more, focused on B2B growth and thought leadership for key decision-makers.
Not yet 😉 Arc is a comprehensive partner for B2B companies, combining an experienced team of specialists, leading technologies, AI tools, automation, and a customer-oriented framework.
Content production can be organized flexibly according to your needs. Remote recording is a great way to get strated quicklly and involce stakeholders from various locations. We then have our professional film crew that can shoot and produce content at our own studio, at the customer's premises, at the customers' clients' locations, or even in the forest – in an environment that best supports your brand and message. The most important thing is to find a place where your key people can most naturally share their insights and expertise.
Building thought leadership is a long-term effort, but visible progress occurs quickly. Results in reaching the target audience and brand awareness are often seen within 2-4 weeks. Growth in LinkedIn network starts to happen within a month. The first warm leads can typically be expected within 1-2 months, and a clear impact on the sales pipeline is most often seen within 3-6 months from the start, depending on the industry and the length of the sales cycles.
1. Create awareness of up to 80% in the target group. 2. Increase the target group in LinkedIn networks by up to 30%. 3. Get dozens of new warm sales opportunities monthly. X. Become a scalable thought leader in your market.
The best results are achieved when at least one key person is involved (e.g., the CEO, sales director, or marketing director) whose thought leadership you want to cultivate. This person should be ready to boldly share their insights and expertise. Additionally, it is advisable to appoint a contact person for the project who coordinates practical matters and approves the content produced by Norders.
In the initial phase, the investment is greater: in the strategy phase we need about 3-4 hours of key personnel's time over a two-week period. In the content production phase, 1 day (about 6 hours) per quarter is sufficient for most packages. After this, time is mainly needed for weekly reporting meetings (30-60 min) and content approvals. We aim to minimize the client's workload while maximizing results.
We do not operate under the printing moon, but Arc' 4-phase process and scalable system are designed to produce measurable results. We continuously monitor and report key metrics such as target audience reach, network growth, the number and quality of meetings, and the development of sales opportunities. Our approach is based on data and continuous optimization to achieve the best results.
Arc is a unique service developed for bold B2B leaders, focusing on building multichannel thought leadership for key decision-makers. With this, we scale B2B customer acquisition in a way that combines artificial intelligence, automation, and Norders' experienced, continuously evolving team of experts. We are not a traditional advertising agency, marketing automation service, or just a LinkedIn office – we are all of these and more, focused on B2B growth and thought leadership for key decision-makers.
Not yet 😉 Arc is a comprehensive partner for B2B companies, combining an experienced team of specialists, leading technologies, AI tools, automation, and a customer-oriented framework.
Content production can be organized flexibly according to your needs. Remote recording is a great way to get strated quicklly and involce stakeholders from various locations. We then have our professional film crew that can shoot and produce content at our own studio, at the customer's premises, at the customers' clients' locations, or even in the forest – in an environment that best supports your brand and message. The most important thing is to find a place where your key people can most naturally share their insights and expertise.
Building thought leadership is a long-term effort, but visible progress occurs quickly. Results in reaching the target audience and brand awareness are often seen within 2-4 weeks. Growth in LinkedIn network starts to happen within a month. The first warm leads can typically be expected within 1-2 months, and a clear impact on the sales pipeline is most often seen within 3-6 months from the start, depending on the industry and the length of the sales cycles.
1. Create awareness of up to 80% in the target group. 2. Increase the target group in LinkedIn networks by up to 30%. 3. Get dozens of new warm sales opportunities monthly. X. Become a scalable thought leader in your market.