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How and why to start a podcast this Summer to make waves?

Sunshine, vacations, and a slower pace – summer is a time for exploration and new beginnings. For businesses, however, it can also be a strategic opportunity. While some things might slow down, summer is the perfect time to launch a podcast and make a big splash with your target audience.


Podcasts are a powerful tool for B2B businesses. They allow you to establish yourself as a thought leader in your industry, nurture leads through valuable content, and create a wealth of content efficiently. Imagine turning a single podcast interview into a series of engaging social media snippets, blog posts, or even short videos!



Why Summer is Your Podcast Launchpad?


The lazy days of summer might seem counterintuitive for starting a new project, but hear us out!


Here's how summer sunshine can fuel your podcasting success:


  • Time Advantage:  Summer schedules tend to be more flexible, freeing up valuable time for planning, recording, and editing your podcast episodes. Whether it's a stolen hour on a beach vacation or a dedicated afternoon at home, you'll have more breathing room to dedicate to your podcast.

  • Content Inspiration:  Summer offers a treasure trove of fresh content ideas.  Industry trends shift, seasonal events emerge, and key players in your field might be more available for interviews during their off-season. Capture the energy of the season by discussing summer-related topics or interviewing thought leaders who are enjoying a lighter workload.

  • Prime Listening Time:  With more people spending time outdoors or traveling, podcasts become a convenient way to consume content on the go. Whether it's during a morning jog, a scenic road trip, or a relaxing afternoon by the pool, your target audience will be more likely to tune in during the summer months.

  • Building Momentum:  Launching your podcast in the summer allows you to build a loyal listener base before the busier fall season arrives. This early momentum can translate into increased engagement and a stronger community around your podcast when things start to pick up again after summer.


So, don't let the summer sun pass you by!  Embrace the season's unique advantages and turn your podcasting dream into a reality.  In the next section, we'll delve into the essential steps to get your podcast off the ground – from defining your purpose to recording your first episode.



How to Get Started with Your Video Podcast This Summer


Summer is the perfect time to launch your video podcast, and Norders is your one-stop shop to make it happen!


Here's how to get started and leverage the season's advantages:


  • Define Your Purpose & Audience: What are your goals for the podcast? Who are you trying to reach? Understanding these key elements will guide your content strategy and tone. Will your podcast focus on in-depth industry discussions, interviews with thought leaders, or a more casual, conversational approach?

  • Choose Your Format: Video podcasts offer a more dynamic and engaging experience for your audience.  This summer, consider a format that leverages the season's potential – perhaps an interview with an expert filmed outdoors, a panel discussion set against a scenic backdrop, or even behind-the-scenes footage from a summer industry event.

  • Planning & Scheduling: Develop a summer-long content calendar that incorporates your video podcast episodes.  Take advantage of the slower pace to schedule interviews in advance, whether it's virtually or in-person during your summer travels.

  • Recording & Editing: Partner with Norders for a Turnkey Video Podcast Experience: Norders removes the technical hurdles associated with video podcast production. Here's how we can help:

    • Strategic Planning

      • We'll collaborate with you to define your podcast's goals, target audience, and the most impactful video format for your summer launch.

    • Studio & Equipment

      • No need to invest in expensive equipment! Norders offers access to adaptable studio spaces and high-quality recording equipment, ensuring professional-grade sound and visuals for your video podcast

    • Experienced Team

      • Our team of production wizards will handle everything from on-site recording and editing to seamless video production. We'll ensure your podcast looks and sounds polished, even if you're recording outdoors on a summer day.

    • Short-Form Content Creation

      • Remember the power of "scalable content"? Norders can transform your video podcast into bite-sized social media gold. We'll edit your longer episodes into engaging video snippets, quotes, and graphics – perfect for capturing attention across various platforms.

  • Summer Content Ideas

    • Here are some summer-themed podcast episode ideas to get your creative juices flowing:

  • Industry Trends in the Summer Sun:  Discuss how your industry is adapting to the summer season, highlighting seasonal trends and their impact on your target audience.

  • Location Independent Experts:  Interview key players in your field who might be more readily available for remote interviews during their summer break.

  • Summer Events Spotlight:  Is there a relevant industry conference or summer event happening? Capture the buzz with behind-the-scenes footage and interviews with attendees.



The Power of Podcasts – Norders Makes it Easy


Summer might seem like a leisurely time, but it's a strategic goldmine for launching your video podcast.


Podcasts are a powerful tool for B2B businesses, offering a multitude of benefits:


  • Establish Thought Leadership:  Position yourself as an industry authority by sharing valuable insights and engaging with key players.

  • Nurture Leads with Valuable Content:  Attract and engage your target audience with insightful discussions and thought-provoking interviews.

  • Boost Sales Enablement:   Use your podcast to educate potential customers about your products or services in a compelling and informative way.

  • Content Creation Efficiency:  Turn one podcast episode into a wealth of social media content - bite-sized videos, engaging quotes, and eye-catching graphics.



Norders removes the complexities of video podcast production, allowing you to focus on your content and audience engagement.  We offer a comprehensive suite of services, including:


  • Strategic Planning:  Collaborate with us to develop a winning podcast strategy aligned with your summer launch goals.

  • Turnkey Production:  From state-of-the-art studio spaces and equipment to our experienced team, we handle everything from recording and editing to seamless video production.

  • Scalable Content Creation:  Extend the reach of your podcast by transforming it into bite-sized social media content that captures attention across platforms.

  • Distribution & Audience Growth:  We'll ensure your podcast reaches the right audience by distributing it on major platforms like YouTube, Spotify, and Apple Podcasts.



Don't let summer pass you by!


This is the perfect time to launch your video podcast and make a splash with your target audience.  


Contact Norders today and let our team of experts turn your podcasting dream into a summer success story: https://www.norders.agency/strategycall


Together, we'll create a podcast that not only entertains but also drives results for your business.


Thanks for reading!


My name is Joonas Kylliäinen. I’m the CEO and co-founder of Norders.


Norders is a leading demand generation agency for high-value B2B green tech and digital transformation startups.



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