10 Best Marketing Books (in 2022)

Updated: Feb 16

Are you interested in knowing the formula of successful marketing strategies?

Reading books!

Books can't be the only mean of learning marketing since the industry develops so rapidly that many marketing books are outdated as soon as they're released. But still, many marketing books can provide timeless lessons. They are authored by some of the top marketers in the world who share their success stories. Learning from the mistakes of those who penned these books

is a great way to outsmart your rivals in the marketplace. Don't you think?

Here we have shared 10 marketing and business gurus books that can help you rethink your marketing approach by sharing their insights and best practices with you. Entrepreneurs, marketers, and anybody involved in operating or promoting a brand will find some of the top marketing tips in this treasure of marketing knowledge.

After reading these books, let us know which one is your favorite and why. You can also share another masterpiece that you think must be included in this list of best marketing books (the ones that we have missed).

1. This is Marketing – Seth Godin:

About the Author:

Seth Godin has written 18 worldwide bestsellers, which have been translated into 38 different languages. Becoming a member of AMA Marketing Hall of Fame, creating altMBA, writing the world's most famous marketing blog, and being a keynote speaker are just a few of his accomplishments.

In this list of fantastic marketing books, we have added two of his masterpieces worthy of reading.


Knowing yourself, your product, and your consumer are the three pillars of this philosophy. "This is Marketing" describes product promotion. According to the author, successful marketers sell emotions and ideas, not goods and services. When someone buys anything, they don't simply purchase the item. Instead, they're purchasing the feelings. People purchase tools to build treehouses and pride themselves on their children when buying a hammer. Marketers should thus concentrate on marketing things based on how they make consumers feel rather than their features or advantages.

Key points:

  • Seth Godin says many individuals make the error of overhyping defective items or failing to advertise a beneficial service effectively. Selling something isn't enough; you need to understand why buyers desire it. To maintain commercial connections, you must emotionally connect with your customers, making them feel understood and supported.

  • The capacity of a product to meet the needs of its customers is critical to its success. The product should also appeal to people's ideas. The product must tackle difficulties that consumers face daily. Marketing relies on advertising to attract clients and introduce them to their goods.

  • Perseverance is the most important aspect of every product promotion campaign. It's disappointing when your product doesn't instantly take off, but don't lose up since many great items take years to gain popularity.

  • To better the world, marketers must prioritize their clients and realize that they cannot satisfy everyone. So they can build ads that produce money for their companies and have a lasting influence on customers' lives.

2. Purple Cow – Seth Godin:


This book explains that the old methods of advertising are no longer effective. Ads are not as successful anymore as they previously were. The only remedy is innovation, not advertising. To build a brand, you need a unique product or service. Godin introduces the "Purple Cow" to the five Ps of marketing in this book. Seeing a large number of black and white dairy cows in France inspired the creation of the Purple Cow.

Key Points:

  • Marketing has five Ps: product, price, promotion, positioning, publicity, packaging, and permission. He observed the black and white dairy cows.

  • This book explains that people don't notice your message unless they need to satisfy it.

  • Advertising is losing potency due to oversupply. Today, however, the customer is bombarded with marketing for many things. This has made grabbing the consumer's attention difficult. To solve this problem, one must discover clients seeking pain relief. Then they must discover clients dissatisfied with the present alternatives. Finally, they must find individuals who will listen to you and purchase your stuff.

  • In today's world, your product or service must be extraordinary. Make your goods or service a Purple Cow, something unique and eye-catching, to stand out in the market. This marketing is termed extraordinary marketing.

  • Taking risks is safer than avoiding them. Most firms, however, are terrified of attempting anything new. Therefore, they avoid exploring unique ideas. Boring items have no place in the current market; therefore, you must conquer this concern. It's like being invisible in a busy market.

  • Concentrate on clients ready to try new things and spread the word. The goal is to recruit early adopters and assist them in spreading the word. First, target early adopters like techies and photographers. This suggests they will like your product and recommend it to others. They could earn you other segments' clients.

3. The Story of Lululemon: Little Black Stretchy Pants – Chip Wilson:

About the Author:

Chip Wilson is the creator of Westbeach and the yoga-inspired clothing firm lululemon athletics. He is largely credited with creating the $100 billion worldwide "athleisure" retail segment. Chip was noted for his people-first leadership style at lululemon. He surrounded himself with like-minded people; creative, motivated, athletic natives with a West Coast work-life balance. This shared culture supported brand development and innovation. Chip remains the company's largest individual stakeholder and greatest advocate.


Wilson's self-published book about the clothes business he created grew into a significant enterprise and then left. In Vancouver, in 1998, he found yoga and spotted an issue in the attire worn by others doing out with him. The product's appeal to both athletes and non-athletes widened the market. Overall it shows you how to utilize your money to create money.

This is a popular business and money book, and most people pass it up in the Goodwill book area, yet it might transform your life forever. This book is about making fabulous riches and living well. This book shows you HOW to earn money with your money. It's a quick read with vital information.

The book affects our financial outlook and explains why the poor save while the wealthy invest. It also teaches you to develop wealthy financial habits even when you aren't affluent. You must read it to reset your thinking regarding money, life, and success.

It helps you think about what you should be spending your money on. You must read this book if you are wondering about a different way of thinking about money or older children who need a solid foundation in financial concepts and principles.

Key Points:

  • The author has given some excellent suggestions for investing and constructing a financial future that you may not have previously considered.

  • According to the fundamental concepts this book provides, you should work on increasing your asset column to create enough money to exit out of the "Rat Race."

  • The author has emphasized openness and willingness to listen, as is the ability to take the author's ideas and put them into action by furthering your education. It is excellent advice that should be followed.

  • Your assets are designed to create enough passive income to enable you to retire from your "regular" employment and live entirely off of the income generated by your assets.

  • Regardless of your educational background, you may profit from reading this straightforward explanation of how the American (and other countries') economy genuinely functions.

4. One Million Followers – Brendan Kane:

About the Author:

Brands and celebrities choose Brendan Kane to think beyond the box. He loves helping people and businesses identify and engage new audiences that value relevant information, goods, and services. He was also Paramount Pictures' vice president of digital.


According to the writer, almost anybody can establish a worldwide audience with the appropriate methods. He teaches readers the foundation to get "One Million Followers" by sharing advice from the most powerful marketing minds in the world. These suggestions aid a reader to gain the strategies, partnerships, and opportunities they are looking for and motivate them to achieve anything they want and need to be an entrepreneur and succeed.

Key Points:

  • The book highlights the everyday discipline of building a social media presence, including how much concentration, labor, and testing are required.

  • Digital content creation and real-time testing and measurement are the keys to quickly reaching a large audience.

  • To create a company or brand, one must connect with their follower or fan. Sadly, some may believe social networking isn't for them. It's either tough to browse, or they lack followers. This might make individuals feel dejected and that social media isn't for them.

  • Social media allows nearly anybody to reach big audiences if appropriately used.

  • Millions of individuals and companies vie for attention on digital platforms. Engaging your audience is essential if you want to see results.

  • According to the author's perspective, it doesn't take long to reach millions, if not hundreds of millions of people globally, if you know how to harness digital and social networks. It's how social media influencers have grown to be larger than conventional superstars in only a few years.

  • The author makes readers believe that they can grow a worldwide audience with the appropriate techniques.

5. Building a StoryBrand – Donald Miller:

About the Author:

Donald Miller is an American author, lecturer, and businessman (CEO of Story Brand). It is a firm that helps companies utilize tales to sell their goods and services. His novels A Million Miles in a Thousand Years, Blue Like Jazz, and Scary Close lasted almost a year on the New York Times bestseller lists.


This book is all about making a customer the hero of the story. It employs narrative to boost brand communications. It may alter how one describes his/herself, their work, and the value their firm provides. Anyone who wants to interact with consumers better should read this book.

There are three parts to Miller's book:

The first explains why most marketing falls on deaf ears in this day and age of over-saturated marketing messages that don't connect and are ignored.

In Part 2, the author outlines his StoryBrand BrandScript structure, including seven parts of a grand customer narrative.

Last but not least, Part Three guides you through creating your own StoryBrand BrandScript and embedding it into all of your marketing assets, from your website to lead nurturing email campaigns to brochures and keynote speeches.

Key Points:

  • This book teaches us to make a strategy, encourage clients to act, prevent possible failure, and define success after adopting a product.

  • It teaches readers to make their brand guide the customers, not the hero. A brand that appears as the hero will lose.

  • Empathy and authority are two things a brand must express to guide. A guide understands their hero's suffering and frustration.

  • Companies offer external solutions, while consumers purchase internal solutions. Products and services should be positioned in a manner that assists consumers in achieving an inspirational identity or addressing another internal need.

  • A one-liner is a better approach to respond; for example, "What do you do?" is a simple statement that helps people understand why they need your goods or services.

6. They Ask You Answer – Marcus Sheridan:

About the Author:

Marcus is the author of the content marketing manual "They Ask, You Answer" and has motivated millions to accomplish their goals. With his "They Ask, You Answer" concept, he has inspired hundreds of audiences and millions of individuals worldwide.

Marcus Sheridan is a highly sought-after worldwide keynote speaker. A simple but powerful revolutionary business approach excites, engages, and motivates live audiences.


Marcus Sheridan's idea is simple but effective: To be a successful producer, you must know what your consumer thinks? It's all about creating content that suits contemporary purchase patterns. This book is a must-read for inbound marketers but not a classic. This book helps you create meaningful content, build trust, and shorten sales cycles.

Sheridan's ethos is based on education. Throughout the book, real-life case studies demonstrate how to implement the ideas. A content-driven approach starts with answering consumer queries. This thinking fuels the Revenue Growth Engine.

Key Points:

  • Sheridan explains in this book how he uses instructional information to educate buyers. Before each appointment, he needs candidates to watch a video answering typical questions and read a guide explaining their alternatives before each appointment. This not only filters out the riff-raff but also builds trust among purchasers.

  • The book teaches the art of talking to your customers and prospects to learn more about them.

  • In Revenue Growth Engine, he advises marketing professionals to spend time with sales personnel. Ride along to their meetings and discuss with the rep over coffee.

  • This book makes you believe in a customer-centric approach rather than being brand-centric.

  • Instead of yelling, it teaches you to believe in delivering the most excellent services.

  • It guides you to educate and reveal the reality to build trust.

7. Perennial Seller – Ryan Holiday:

About the Author:

Ryan Holiday is a media consultant for Tucker Max and Dov Charney. He advised successful writers and multi-platinum artists after dropping out of college at 19. He is the bestselling author of books about culture, marketing, stoicism, and other works on the human condition. His work has been translated into 30 languages.


In this book, Holiday shares the formula for long-term success. Classics aren't created by chance or luck, as Holiday illustrates. The book provides a mentality and strategy we can adopt to develop and sell a classic work based on conversations with world-renowned entrepreneurs and creativity. For the first time in Perennial Seller, he brings us back to the basics of building something lasting.

This book is about building something you're proud of, something valuable, and something that will be 'perennial' throughout time. Every sector has "perennial" products, and Ryan indicates that regardless of initial success or audience size, these goods have continued to gain popularity and consumers over time.

Key Points:

  • The author diverts our attention towards the writers whose books are still selling decades after their death, musicians whose songs are still played on the radio, and painters whose work is referenced centuries after. He calls them 'perennial' works of art durable, lasing works.

  • Holiday mentions 'The Lindy Effect,' which states that life expectancy increases with age as the mortality rate falls. If something has existed for 100 years and is still popular, it will likely last another 100 years.

  • The objective of the perpetual seller is to create art that endures, yet most individuals never try. The author explains that we prioritize instant gratification over creating anything lasting. Instead of this ideology, we need to concentrate on the things that will never change.

  • The author insists you make something of the finest quality and then do all you can to spread the word over months, years, and decades.

8. Made to Stick – Chip Heath & Dan Heath:

About the Authors:

Chip Heath is a corporate strategy and organizational behavior professor at Stanford Graduate School of Business in California. He and his brother Dan have written four novels together. Dan Heath co-wrote four New York Times bestsellers with his brother Chip: Decisive, Switch, Made to Stick, and The Power of Moments. The Heath Brothers' novels have sold over 3 million copies in 33 languages.


The central idea revolves around "what makes an idea stick".

According to the Heath brothers, SUCCES (success) is the magic word for sticking an idea. This is a simple mnemonic and pattern for developing 'sticky ideas' that become comprehended, remembered, and influence minds or behaviors.

You can also call it 'the Stickiness Factor. Chip and Dan Heath provide an evidence-based analysis of Malcolm Glad well's best-selling book The Tipping Point.

Key Points:

  • This book explains that using one-liners for product marketing is usually a distillation of a complicated, multidimensional topic or concept into a single core idea that is easy to grasp and may be expressed in a compact plain-English word or sentence. For example, South West Airlines' essential core is 'THE low-fare airline,' influencing innovation and marketing.

  • Psychologically sticky concepts captivate consumers by confounding their assumptions and pique our curiosity.

  • These concepts generate curiosity also that feels sane, so the surprise is about producing a 'huh?' and then an 'aha!' moment.

  • Sticky ideas or concepts are real, palpable, and appeal to our (five) senses. So sell a prototype, not an idea.

  • Sell through examples, not statistics. Persons prefer to donate to genuine people rather than abstract causes. Be specific; avoid abstractions, statistics, and language. The vivid images and details appeal to our senses.

9. Jab, Jab, Jab, Right Hook – Gary Vaynerchuk:

About the Author:

Gary Vaynerchuk is a New York Times best-selling author, a popular public speaker, and the popular internet documentary Daily Vee producer. Gary is an internationally recognized keynote speaker and podcast presenter and the author of many best-selling books on social media marketing, including his most recent: Crushing It. As the social media marketing leader, Gary has had to put in a lot of time and effort to acquire that title. As a clever businessman, Gary was aware of the importance of social media and digital marketing early on.


Jab Jab Jab Right Hook teaches individuals and businesses how to embrace social media, establish a strong brand, and successfully express their story in a crowded online environment. Social media is where the online world's attention is focused nowadays, regardless of how you feel about it.

Having a Facebook page and a Twitter account has become essential for a company's exposure and trustworthiness, as most individuals and companies have learned by now. However, they're leaping right in, but they're not doing it correctly yet.

Key Points:

  • Telling your narrative in a manner that makes people want to purchase what you're offering is the key to great marketing.

  • Big enterprises aren't the only ones that can profit from focusing their social media marketing efforts on creating more employment and minimizing the right hooks.

  • Making a lot of noise on social media will only help drive away clients. Faced with a deluge of low-quality information, you need to make sure yours stands out. Filling a gap does not cut through the clutter.

  • Jabs are remarks, dialogues, and entertainment that create trust and brand recognition. He thinks customers value them for what they provide them. The right hook sells.

  • According to Gary, business is like boxing, aggressive, fast-paced, and competitive.

  • The book says that content targeted to a particular social networking site is crucial. Always remember, "Content is the king, but context is God."

10. Contagious – Jonah Berger:

About the Author:

The Wharton School's Jonah Berger teaches marketing and is a global authority on change, impact, word of mouth, natural language processing, consumer behavior, and how goods, ideas, and behaviors catch on. His novels Invisible Influence, The Catalyst: How to Change Anyone's Mind, and Contagious have sold over a million copies worldwide. Berger often keynotes significant events like SXSW and Cannes Lions and consults with businesses like Apple, Google, Nike, Amazon, GE, 3M, and The Gates Foundation.

Over 50 publications in prestigious academic journals, a top-rated online course at Wharton, and frequent media coverage in The New York Times, Wall Street Journal, and Harvard Business Review. Contagious explains how social transmission works. It also offers six concepts for improving referrals.


Everyone who wants to increase word-of-mouth referrals should read this book. It's not about sponsored advertisements or brand marketing. It's about making things, ideas, and information more viral. Infectious Tales, Information & Products describes how stories become contagious. That is the element that increases their likelihood of spreading through social influence. Because the principles are distinct, you may mix and combine them as you like.

Key Points:

  • Berger cites six critical components to make anything viral, from a YouTube video to a new tech device.

  • It's all about sharing goods that make you seem excellent. For example, "Do you know a kangaroo can't walk backward. This kind of unique info makes your product attractive, exclusive, and distinctive. This strategy makes those who speak about it even more unique.

  • People like to speak about what they think, so creating natural triggers to consider your product can increase its exposure.

  • Emotions such as amazement, rage, enthusiasm, amusement, and melancholy are contagious. When advertising a product, you need to inspire the appropriate emotions.

  • Your product will be more likely to be shared if you demonstrate its value to others. People appreciate sharing beneficial knowledge. Thus, how-to and life hack videos go viral.

  • Storytelling has been around since the start of time. Anarrative must accompany your product for it to be shared. Make your product a part of the tale, and people will share it.

Summing up:

You can start reading one of them, and we are sure you'll get back to the entire list because we believe that this list has some great masterpieces. In case we have missed any, feel free to comment or contact us.















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