All business owners know the best way to get their brand up and running is to have a dedicated website. A clean, well-built, smooth-running website is the first point of contact that a potential consumer will have with your brand, and if it has all the characteristics mentioned above, they will be intrigued and want to find out more. A website can pretty much make or break a brand's reputation, recall value and impression, so you must work hard on creating the perfect one.
When you want to create the perfect website, you will need access to certain tools. You will need a hosting site or platform, a development end, your domain name, and many more. Of course, you can hand these over to an experienced web developer, but it's important to know that you can also do it yourself. And you can potentially do it for free. Yes, that's right. You can find a website hosting platform that is completely free!
Here’s where Wix enters the picture. This is a free platform where you get to create the website you want, complete with the look and feel that matches your brand’s aesthetic. Keep reading to find out more about Wix and how it can be the perfect solution for you and your brand.
What is Wix?
Think of website hosting as you would about renting an apartment. When you want to lease a property, you should mainly be concerned about décor, clean-up, maintenance, upkeep and other things. However, the building manager is the go-to person for externalities like infrastructural developments, major maintenance issues, breakdowns, leaks and more. They are the person who takes care of the 'back-end' of your metaphorical apartment.
This is exactly what Wix provides. It's a website building platform that takes care of the back-end stuff such as development and coding, and you get to play around with the front-end, i.e., décor, themes, look and feel and other visualization logistics. Wix gives you access to a lot of options and features; your domain runs on their servers, and you access it through their admin panel as well.
You don’t have to manage separate parts of your website individually because Wix does it all for you. Wix gives novice and expert website builders a comfortable balance between control and ease.
When is Wix the Right Solution for You?
There is a lot of reason to choose Wix. Let’s go through the list:
#1: Safe and Secure
Wix is a global company that is well-known for hosting many top websites. They do business with a lot of top-tier clients and have well-regulated privacy, legal and product standards. What’s more, their payment system is super secure, so you won’t have to worry about losing money. They are 100% certified super-safe in those terms.
#2: The Free Plans
If you want to build your brand, or you're just starting as a business, you will appreciate Wix’s free plans. The only downside is that you will have to allow ads on your page, and your domain name will have Wix’s subdomain, i.e., 'mywebsite.wix.com.' Alternatively, you can explore the paid option. This will give you your custom domain, full access to Wix’s features and additional developer support. The free plan still covers many basic needs, though, so it's not a bad place to start if you want to explore the platform.
#3: Total Control
Wix is great if you enjoy micro-managing your website and its content. It was practically built for perfectionists who want to keep upgrading and evolving their website to keep it up-to-date with current trends. Not only will you be able to change anything and everything, but you will also be able to do this without it emptying your pockets. The Wix custom plan is an affordable solution for any aspiring website host.
What Do You Need to Understand About Wix?
While Wix is the optimal solution for anyone trying to take their brand to the next level, there are a few things you should know and understand about the platform:
Wix is easy to use and maintain, but at the same time, you will need to have some basic coding knowledge before you attempt to create your own Wix website from scratch. A reliable Wix agency can help you navigate this particular problem.
Wix owns all of its technology and features, unlike other website builders like WordPress, for example. This means you will have a fast and streamlined website experience, as will your potential consumers or viewers.
Keep in mind that building a successful Wix website requires understanding the Wix ecosystem and the various features that it encompasses. This is why you should consider hiring or consulting a Wix agency. They can step in and make the process a lot easier for you.
As we’ve covered in this article, Wix is an optimal and reliable platform for anyone who wants a free or affordable website. You can utilize it to build your brand, attract and retain consumers, and build brand recall and loyalty over time. And, if you’re not sure how to go about making your Wix website, reach out to a Wix agency. They can help right away!
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