Podcast production
Podcasts in video and audio formats are a brilliant and surprisingly cost-effective way to build thought leadership and directly enhance sales. From a single podcast episode, you can even get up to 40 high-quality pieces of content.
Sales-boosting podcasts in both long and short formats
Video and audio podcasts are not only currently gaining popularity among business decision-makers but are increasingly sought after for finding solutions to business problems and growth.
Podcasts provide brands with ingenious content, as the production of a single, for example, 30-minute podcast episode in video and audio formats is very cost-effective. It can be repurposed into up to 20 short videos and 20 photos, which can be used versatilely across various touchpoints in different customer journey stages.
For B2B companies, this represents an excellent opportunity to reach various decision-makers within their target audience where they consume content and in the format they prefer, while also helping them build trust and guide the audience through the purchasing process.
The most popular podcast platforms in Finland are Spotify, Apple Podcasts, and YouTube for video podcasts. Moreover, all these platforms are free for businesses to share their content, making podcasts an even more attractive element in sales strategy.
Reach decision-makers within different target audiences where the target audience is present
Create enduring and distinctive thought leadership that sets you apart from competitors
Build trust and personal brands through high-quality content
Produce and distribute content in a scalable and measurable manner
Increase sales with digitally built sales funnels around podcasts
Through the use of a podcast, your company can
Norders is a partner for everything related to podcasts
Norders provides all podcast services from planning to production and editing, to distribution on various platforms. Norders also offers services for either building a company's own podcast studio or utilizing our own studio or its partner network studios.
In podcast planning, we focus on building agilely produced podcast series that achieve both thought leadership and sales development. We strongly believe in the power of scalable content production, so we design podcast productions in a way that a single podcast episode can generate dozens of different video and audio contents tailored to relevant channels for the target audience.
We have our own high-quality podcast production equipment, team, and studio available for your company, ranging from individual podcasts to ongoing production of podcast series. Likewise, we can set up a dedicated podcast production point in your company's premises and train your team to record podcasts on the go.
Our extensive experience in the implementation of audiovisual content, specifically in the planning and production of various podcast series, combined with our agile operating model, makes Norders an excellent choice for companies looking for a results-oriented podcast partner across different industries.
Why choose Norders for podcasts?
The purpose of podcasts, as part of the sales and marketing strategy, is to create predictable and scalable revenue growth for the company.
Norders understands the entire life cycle of effective podcasts, from agile planning to multi-channel editing and efficient digital distribution. We are well-versed in the production and editing of modern podcast formats, as well as the most popular podcast platforms from Spotify to YouTube.
Our agile operating model ensures that you don't overpay for podcast production, and our precise, results-oriented reporting ensures that the success of the podcast is measured with the right metrics.
The success metric for podcasts is new business.
Agile and experienced production team.
High-quality in-house podcast equipment.
Experience in the production of hundreds of podcasts.
Ability to produce podcasts in different locations.
The entire life cycle of the podcast, from planning to distribution.
We serve all around the world.
Prosessi
Sovi riskitön verkkosivuston konsultointi kokeneen asiantuntijamme kanssa täältä
Olemme Nordersilla rakentaneet kymmeniä verkkosivustoja erilaisilla ominaisuuksilla eri toimialoille ja erityyppisille yrityksille. Mielellämme jaamme kokemuksemme, oppimme ja ideamme täysin riskittömästi. Aloitetaan keskustella katsomaan voimmeko olla avuksi.
Sivustosuunniltelman ja ehdotuksen rakennus ja hyväksyntä
Jos koemme, että voisimme olla hyvät kumppanit yrityksesi verkkosivustojen kehitykseen teemme tarkan ehdotuksen eli tarjouksen verkkosivuston ja yrityksenne tarpeisiin. Ehdotus muokataan yhdessä lopulliseen hyväksyttävään muotoonsa.
Projektin kickoff
Jos saamme kunnian aloittaa verkkosivusto-kumppanuuden, projekti aloitetaan yhteisellä n 90 minuutin kickoff-palaverilla, jossa on mukana kaikki projektille relevantit henkilöt. Kickoff vedetään läpi Nordersin napakalla ja selkeällä kickoff-patteristolla.
Ohjattu verkkosivusto-projekti
Kickoffissa tarkennettua aikataulua, välitavoitteita ja aktiviteetteja seurataan digitaalisessa Asana -projektinhallinta näkymässä ja kommunikaatiokanavassa. Viikkopalavereissa käydään tarkemmin projektin kulkua läpi.
Sivuston julkaisu
Kun sivusto molempien osapuolten mielestä on julkaisukelpoinen, toteutetaan sivuston julkaisu hallitusti ja suoritetaan käyttökoulutus valituille henkilöille. Sivusto voidaan julkaista tarpeen mukaan Nordersin tai teidän omaan hallintaympäristöön.
Jatkuva kehitys
Verkkosivuston julkaisu on kuitenkin vasta mistä homma alkaa. Norders tarjoaa sivustolle täyden tuen sivuston hallintaan, kehitykseen, verkkoanalytiikkaan ja jatkuvaan raportointiin yrityksen tavoitteiden mukaan.
Why choose Norders for podcasts?
The purpose of podcasts, as part of the sales and marketing strategy, is to create predictable and scalable revenue growth for the company.
Norders understands the entire life cycle of effective podcasts, from agile planning to multi-channel editing and efficient digital distribution. We are well-versed in the production and editing of modern podcast formats, as well as the most popular podcast platforms from Spotify to YouTube.
Our agile operating model ensures that you don't overpay for podcast production, and our precise, results-oriented reporting ensures that the success of the podcast is measured with the right metrics.
