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Norders Demand Gen Agency - Työt

/// Case:

Driim

150 %

Growth of B2B revenue per quarter

85 new

Opportunities per quarter

Company:

Driim

Location:

Helsinki

Staff:

<10

Industry:

Well-being

WWW:

driim.fi

Norders Demand Gen Asiakas

"Norders is like our internal, innovative, and highly productive sales and marketing team. They have brought us a modern sales strategy and its systematic implementation, from sales copy to continuous development in Pipedrive CRM. We couldn't imagine life without Norders' ongoing and transparent collaboration."

Norders Demand Gen Asiakas

- Annika Rautiainen
Business Director, Driim Oy

Norders Demand Gen Asiakas

Before Norders

Before Norders, Driim's marketing and sales strategy heavily relied on consumer-oriented digital product marketing, with Driim's coaches featured prominently in their online training sessions.

As consumer purchasing behavior evolved and budgets tightened, traditional digital advertising no longer facilitated growth for Driim.

However, Driim's vision of enabling everyone to achieve holistic well-being dreams had not disappeared. Thus, Driim turned to Norders to initiate B2B marketing and sales efforts to reach people through their workplaces.

Norders Demand Gen Asiakas

What Norders did

Norders initiated the development of Driim's B2B marketing and sales by creating a clear and goal-oriented Go-To-Market (GTM) strategy to define various target audiences, buyer personas, purchasing paths, and the B2B value proposition. Following rapid construction workshops, the GTM strategy has been systematically implemented.

The Go-To-Market strategy aims to define target audiences, buyer personas, buyer journeys, and the B2B value proposition.

The Pipedrive CRM playbook and implementation with sales and marketing automations.

Scheduling high-quality meetings through email automation.

Improving sales pipeline velocity by enhancing B2B proposals and nurturing.

End-to-end production of high-quality video courses as a turnkey service.

Norders Demand Gen asiakas

Results of our cooperation

A goal-oriented and clear Go-To-Market strategy for B2B sales that guides the efforts of different teams.

An agile Pipedrive CRM playbook, implementation, and continuous development model.

Continuously improving the quality of meetings with the target audience through A/B/C testing.

Growing the sales pipeline with multi-channel content and collaboratively developed offer packages.

Increase in B2B revenue by 150% since the beginning of the collaboration

Norders Demand Gen työt
Norders Demand Gen Agency

Working with Norders

Before Norders, Driim's marketing and sales strategy heavily relied on consumer-oriented digital product marketing, with Driim's coaches featured prominently in their online training sessions.

As consumer purchasing behavior evolved and budgets tightened, traditional digital advertising no longer facilitated growth for Driim.

However, Driim's vision of enabling everyone to achieve holistic well-being dreams had not disappeared. Thus, Driim turned to Norders to initiate B2B marketing and sales efforts to reach people through their workplaces.

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