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Norders Demand Gen Agency - Työt

/// Case:

Factor Nova

67

New sales opportunities

145

Initiatied conversations for nurturing

Company:

Factor Nova

Location:

Helsinki

Staff:

21

Industry:

Event Production

WWW:

factornova.fi

Norders Demand Gen Asiakas

"The collaboration with Norders has been both effective and creative. We have constantly received new ideas from them and they have been able to quickly adapt to changes and developed needs. At the same time, however, the focus has remained closely on our sales goals and growth during the cooperation. It's been great to get a modern sales approach from Norders at the beginning of our new customer acquisition, and Norders has felt like a close part of our team thanks to good and open communication and continuous good meetings."

Norders Demand Gen Asiakas

- Jarkko Mélart, Head of Customer, Factor Nova Oy

Norders Demand Gen Asiakas

Before Norders

Factor Nova is an innovative and expert event agency, one of the leading event agencies in Finland. Over the years, Factor Nova has had the opportunity to design and execute various events for leading brands in their respective industries, and now the company had set high growth goals. Sales and marketing integration was already well underway at Factor Nova when the decision was made to focus on scaling new customer acquisition. Factor Nova had not previously implemented cold email sales automation activities, and this is where Norders was chosen as a strategic partner.

Norders was selected as the partner for new customer acquisition automation, and the collaboration began with a thorough definition of Factor Nova's unique value proposition and an assessment of the target audience. Sales campaigns were quickly activated with a strong focus on continuous learning, testing various messages and digital sales paths across several different decision-making groups. The end result was a sales automation collaboration that quickly generated both sales and sustainable thought leadership growth.

Norders Demand Gen Asiakas

What Norders did

Norders built a dedicated team for Factor Nova's goals and the initial plan, which has functioned as Factor Nova's "in-house" new customer acquisition team from the beginning.

Building, managing, and continuously optimizing email automation service

New customer acquisition automation plan

Mapping digital purchase journeys

Sales copies and target audiences

Turnkey management of new customer acquisition activities

Norders Demand Gen asiakas

Results of our cooperation

60 sales meetings resulting in proposals

138 interested prospects

5500+ targeted prospects reached

1300+ website visitors without paid ads

Continuous market research

Norders Demand Gen työt
Norders Demand Gen Agency

Working with Norders

Factor Nova is an innovative and expert event agency, one of the leading event agencies in Finland. Over the years, Factor Nova has had the opportunity to design and execute various events for leading brands in their respective industries, and now the company had set high growth goals. Sales and marketing integration was already well underway at Factor Nova when the decision was made to focus on scaling new customer acquisition. Factor Nova had not previously implemented cold email sales automation activities, and this is where Norders was chosen as a strategic partner.

Norders was selected as the partner for new customer acquisition automation, and the collaboration began with a thorough definition of Factor Nova's unique value proposition and an assessment of the target audience. Sales campaigns were quickly activated with a strong focus on continuous learning, testing various messages and digital sales paths across several different decision-making groups. The end result was a sales automation collaboration that quickly generated both sales and sustainable thought leadership growth.

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