/// Case:
Factor Nova
67
New sales opportunities
145
Initiatied conversations for nurturing
Company:
Factor Nova
Location:
Helsinki
Staff:
21
Industry:
Event Production
WWW:
factornova.fi
"The collaboration with Norders has been both effective and creative. We have constantly received new ideas from them and they have been able to quickly adapt to changes and developed needs. At the same time, however, the focus has remained closely on our sales goals and growth during the cooperation. It's been great to get a modern sales approach from Norders at the beginning of our new customer acquisition, and Norders has felt like a close part of our team thanks to good and open communication and continuous good meetings."
- Jarkko Mélart, Head of Customer, Factor Nova Oy
Before Norders
Factor Nova is an innovative and expert event agency, one of the leading event agencies in Finland. Over the years, Factor Nova has had the opportunity to design and execute various events for leading brands in their respective industries, and now the company had set high growth goals. Sales and marketing integration was already well underway at Factor Nova when the decision was made to focus on scaling new customer acquisition. Factor Nova had not previously implemented cold email sales automation activities, and this is where Norders was chosen as a strategic partner.
Norders was selected as the partner for new customer acquisition automation, and the collaboration began with a thorough definition of Factor Nova's unique value proposition and an assessment of the target audience. Sales campaigns were quickly activated with a strong focus on continuous learning, testing various messages and digital sales paths across several different decision-making groups. The end result was a sales automation collaboration that quickly generated both sales and sustainable thought leadership growth.
What Norders did
Norders built a dedicated team for Factor Nova's goals and the initial plan, which has functioned as Factor Nova's "in-house" new customer acquisition team from the beginning.
Building, managing, and continuously optimizing email automation service
New customer acquisition automation plan
Mapping digital purchase journeys
Sales copies and target audiences
Turnkey management of new customer acquisition activities
Results of our cooperation
60 sales meetings resulting in proposals
138 interested prospects
5500+ targeted prospects reached
1300+ website visitors without paid ads
Continuous market research
Working with Norders
Factor Nova is an innovative and expert event agency, one of the leading event agencies in Finland. Over the years, Factor Nova has had the opportunity to design and execute various events for leading brands in their respective industries, and now the company had set high growth goals. Sales and marketing integration was already well underway at Factor Nova when the decision was made to focus on scaling new customer acquisition. Factor Nova had not previously implemented cold email sales automation activities, and this is where Norders was chosen as a strategic partner.
Norders was selected as the partner for new customer acquisition automation, and the collaboration began with a thorough definition of Factor Nova's unique value proposition and an assessment of the target audience. Sales campaigns were quickly activated with a strong focus on continuous learning, testing various messages and digital sales paths across several different decision-making groups. The end result was a sales automation collaboration that quickly generated both sales and sustainable thought leadership growth.
