/// Case:
Fun Academy
20+
High-quality meetings with large companies during the 1st month
200k+ €
New pipeline created
Company:
Fun Academy
Location:
Helsinki
Staff:
<10
Industry:
Consulting and production
WWW:
funacademy.fi
"Fun Academy's background and core expertise lie in pedagogical content and experiences, but packaging and commercializing our diverse services for large enterprises are not our strengths. Norders, on the other hand, demonstrated that it is precisely theirs. Norders has been a key partner in creating our sales strategy and has consistently implemented the strategy created, iterating and leading with data.
- Sanna Lukander
CEO, Fun Academy Oy
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Before Norders
Fun Academy has an impressive history in designing and producing educational and high-quality content that enables children to have fun experiences.
Fun Academy has created meaningful content experiences with its Disney-trained illustrator, Kip Crew, including stories and illustrations for various organizations such as the EU, the Finnish National Agency for Education, Protect Children Association, and the University of Helsinki.
However, collaborations were largely built around its own networks and the needs of the public administration and academic community. Fun Academy lacked a clear commercial business strategy to bring its valuable, fun, and experiential learning world to new audiences through commercial brands.
This is where Norders stepped in - our collaboration began with defining a commercial Go-To-Market strategy.
What Norders did
The collaboration between Fun Academy and Norders has been close and open from the beginning - with the common goal of creating meaningful experiences through commercialization with Fun Academy's fun and educational stories and worlds.
A Go-To-Market strategy to reach and convert international large enterprises
Website design and ongoing management
High-quality appointments with email automation
Implementation of Pipedrive CRM, as well as the development of reporting and automation
Multichannel buyer journeys for different buyer personas
Results of our cooperation
Over 20 high-quality enterprise meetings within the first month
Over €200,000 of new pipeline created
A continuously iterated international sales strategy, starting from the Finnish market and evolving based on results
A website built according to different stakeholders and tailored buyer journeys
Implementation and development of Pipedrive CRM according to the sales strategy
Working with Norders
Fun Academy has an impressive history in designing and producing educational and high-quality content that enables children to have fun experiences.
Fun Academy has created meaningful content experiences with its Disney-trained illustrator, Kip Crew, including stories and illustrations for various organizations such as the EU, the Finnish National Agency for Education, Protect Children Association, and the University of Helsinki.
However, collaborations were largely built around its own networks and the needs of the public administration and academic community. Fun Academy lacked a clear commercial business strategy to bring its valuable, fun, and experiential learning world to new audiences through commercial brands.
This is where Norders stepped in - our collaboration began with defining a commercial Go-To-Market strategy.
