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Norders Demand Gen Agency - Työt

/// Case:

Fun Academy

20+

High-quality meetings with large companies during the 1st month

200k+ €

New pipeline created

Company:

Fun Academy

Location:

Helsinki

Staff:

<10

Industry:

Consulting and production

WWW:

funacademy.fi

Norders Demand Gen Asiakas

"Fun Academy's background and core expertise lie in pedagogical content and experiences, but packaging and commercializing our diverse services for large enterprises are not our strengths. Norders, on the other hand, demonstrated that it is precisely theirs. Norders has been a key partner in creating our sales strategy and has consistently implemented the strategy created, iterating and leading with data.

Norders Demand Gen Asiakas

- Sanna Lukander
CEO, Fun Academy Oy

Norders Demand Gen Asiakas

Before Norders

Fun Academy has an impressive history in designing and producing educational and high-quality content that enables children to have fun experiences.

Fun Academy has created meaningful content experiences with its Disney-trained illustrator, Kip Crew, including stories and illustrations for various organizations such as the EU, the Finnish National Agency for Education, Protect Children Association, and the University of Helsinki.

However, collaborations were largely built around its own networks and the needs of the public administration and academic community. Fun Academy lacked a clear commercial business strategy to bring its valuable, fun, and experiential learning world to new audiences through commercial brands.

This is where Norders stepped in - our collaboration began with defining a commercial Go-To-Market strategy.

Norders Demand Gen Asiakas

What Norders did

The collaboration between Fun Academy and Norders has been close and open from the beginning - with the common goal of creating meaningful experiences through commercialization with Fun Academy's fun and educational stories and worlds.

A Go-To-Market strategy to reach and convert international large enterprises

Website design and ongoing management

High-quality appointments with email automation

Implementation of Pipedrive CRM, as well as the development of reporting and automation

Multichannel buyer journeys for different buyer personas

Norders Demand Gen asiakas

Results of our cooperation

Over 20 high-quality enterprise meetings within the first month

Over €200,000 of new pipeline created

A continuously iterated international sales strategy, starting from the Finnish market and evolving based on results

A website built according to different stakeholders and tailored buyer journeys

Implementation and development of Pipedrive CRM according to the sales strategy

Norders Demand Gen työt
Norders Demand Gen Agency

Working with Norders

Fun Academy has an impressive history in designing and producing educational and high-quality content that enables children to have fun experiences.

Fun Academy has created meaningful content experiences with its Disney-trained illustrator, Kip Crew, including stories and illustrations for various organizations such as the EU, the Finnish National Agency for Education, Protect Children Association, and the University of Helsinki.

However, collaborations were largely built around its own networks and the needs of the public administration and academic community. Fun Academy lacked a clear commercial business strategy to bring its valuable, fun, and experiential learning world to new audiences through commercial brands.

This is where Norders stepped in - our collaboration began with defining a commercial Go-To-Market strategy.

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