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Norders Demand Gen Agency - Työt

/// Case:

Smart City Innovation Cluster

100

New cluster members

10000+

Reached target audience company

Company:

Smart City Innovation Cluster

Location:

Oulu

Staff:

<10

Industry:

Urban development

WWW:

scic.io

Norders Demand Gen Asiakas

"Norders has helped us in developing a new international brand and implementing the strategy to different stakeholders. Norders' ability to quickly ideate and test new ideas has been extremely impressive. But even more impressive has been Norders' ability to continuously learn from tests and eagerly try out new things."

Norders Demand Gen Asiakas

- Pertti Kortejärvi
CEO, Smart City Innovation Cluster

Norders Demand Gen Asiakas

Before Norders

Norders has been involved in the creation story of the Smart City Innovation Cluster (SCIC) from its inception.

SCIC is a Finnish cooperative of leading companies and institutions in the Smart City sector, actively seeking to address some of the most significant challenges of our time faced by cities and communities, aiming to improve citizens' lives and provide solutions to climate change.

Through tackling these local and global challenges, SCIC provides business and development opportunities for its member companies and research institutions, while building a globally leading community to address the world's biggest challenges.

From the outset, the premise has been that the challenges and markets are too significant to overcome alone, but together, the members of SCIC can create world-class solutions.

SCIC was founded by leading Finnish organizations in the Smart City sector, ranging from companies to research institutions and municipalities.

Ambitious global goals for a brand-new player in a fiercely competitive global arena require agile, high-quality, and simultaneously strategic and tactical marketing. Norders rose to this challenge.

Norders Demand Gen Asiakas

What Norders did

Norders has had the honor of serving as the comprehensive strategic and tactical marketing partner for the Smart City Innovation Cluster (SCIC), in both digital and physical interfaces.

Go-To-Market strategy for developing targeted global brand awareness and member acquisition

Website design and continuous management

Content production and distribution of press releases

Event production and marketing including photography, booth designs, and webinars

Continuous goal-based development of social media

Norders Demand Gen asiakas

Results of our cooperation

100 new members to the cluster

Over 10,000 targeted businesses reached

A multi-channel strategy that adapts to change and takes into account different stakeholders

Dedicated team of specialists with transparent and clearly reported implementation of the plan

Development of a new brand among the world's leading Smart City brands

Norders Demand Gen työt
Norders Demand Gen Agency

Working with Norders

Norders has been involved in the creation story of the Smart City Innovation Cluster (SCIC) from its inception.

SCIC is a Finnish cooperative of leading companies and institutions in the Smart City sector, actively seeking to address some of the most significant challenges of our time faced by cities and communities, aiming to improve citizens' lives and provide solutions to climate change.

Through tackling these local and global challenges, SCIC provides business and development opportunities for its member companies and research institutions, while building a globally leading community to address the world's biggest challenges.

From the outset, the premise has been that the challenges and markets are too significant to overcome alone, but together, the members of SCIC can create world-class solutions.

SCIC was founded by leading Finnish organizations in the Smart City sector, ranging from companies to research institutions and municipalities.

Ambitious global goals for a brand-new player in a fiercely competitive global arena require agile, high-quality, and simultaneously strategic and tactical marketing. Norders rose to this challenge.

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