/// Case:
Smart City Innovation Cluster
100
New cluster members
10000+
Reached target audience company
Company:
Smart City Innovation Cluster
Location:
Oulu
Staff:
<10
Industry:
Urban development
WWW:
scic.io
"Norders has helped us in developing a new international brand and implementing the strategy to different stakeholders. Norders' ability to quickly ideate and test new ideas has been extremely impressive. But even more impressive has been Norders' ability to continuously learn from tests and eagerly try out new things."
- Pertti Kortejärvi
CEO, Smart City Innovation Cluster
Before Norders
Norders has been involved in the creation story of the Smart City Innovation Cluster (SCIC) from its inception.
SCIC is a Finnish cooperative of leading companies and institutions in the Smart City sector, actively seeking to address some of the most significant challenges of our time faced by cities and communities, aiming to improve citizens' lives and provide solutions to climate change.
Through tackling these local and global challenges, SCIC provides business and development opportunities for its member companies and research institutions, while building a globally leading community to address the world's biggest challenges.
From the outset, the premise has been that the challenges and markets are too significant to overcome alone, but together, the members of SCIC can create world-class solutions.
SCIC was founded by leading Finnish organizations in the Smart City sector, ranging from companies to research institutions and municipalities.
Ambitious global goals for a brand-new player in a fiercely competitive global arena require agile, high-quality, and simultaneously strategic and tactical marketing. Norders rose to this challenge.
What Norders did
Norders has had the honor of serving as the comprehensive strategic and tactical marketing partner for the Smart City Innovation Cluster (SCIC), in both digital and physical interfaces.
Go-To-Market strategy for developing targeted global brand awareness and member acquisition
Website design and continuous management
Content production and distribution of press releases
Event production and marketing including photography, booth designs, and webinars
Continuous goal-based development of social media
Results of our cooperation
100 new members to the cluster
Over 10,000 targeted businesses reached
A multi-channel strategy that adapts to change and takes into account different stakeholders
Dedicated team of specialists with transparent and clearly reported implementation of the plan
Development of a new brand among the world's leading Smart City brands
Working with Norders
Norders has been involved in the creation story of the Smart City Innovation Cluster (SCIC) from its inception.
SCIC is a Finnish cooperative of leading companies and institutions in the Smart City sector, actively seeking to address some of the most significant challenges of our time faced by cities and communities, aiming to improve citizens' lives and provide solutions to climate change.
Through tackling these local and global challenges, SCIC provides business and development opportunities for its member companies and research institutions, while building a globally leading community to address the world's biggest challenges.
From the outset, the premise has been that the challenges and markets are too significant to overcome alone, but together, the members of SCIC can create world-class solutions.
SCIC was founded by leading Finnish organizations in the Smart City sector, ranging from companies to research institutions and municipalities.
Ambitious global goals for a brand-new player in a fiercely competitive global arena require agile, high-quality, and simultaneously strategic and tactical marketing. Norders rose to this challenge.
