/// Case:
Soberisti
265k+ €
New pipeline created
50+
New opportunities
Company:
Soberisti
Location:
Hämeenlinna
Staff:
<10
Industry:
Well being
WWW:
soberisti.fi
Norders has combined both creativity and analytics in building our new B2B sales machinery. They are like a passionate and proactive internal team at every stage of sales and marketing.
- Ira Koivu
Founder and CEO, Soberisti
Before Norders
Soberisti® is a modern and proven effective low-threshold substance abuse treatment service that saves employer resources and improves employee well-being.
Before starting the collaboration with Norders, Soberisti's sales efforts had focused on leveraging the personal brand of Soberisti's founder, Ira Koivu, and achieving a strong presence in search engines and brand awareness within its niche consumer audience.
However, Soberisti's alcohol prevention service had great potential to assist Finnish and later international companies in creating healthier work environments while saving on occupational health costs. Yet, there was no B2B sales or marketing strategy in place, nor its activation.
What Norders did
Norders' collaboration with Soberisti is based on the RevOps, or Revenue Operations framework, where scalable and data-driven sales activities are integrated with Soberisti founder's personal brand and agile content production and distribution. At the core of everything lies Pipedrive CRM serving as sales and marketing automation.
Go-To-Market strategy for the B2B target audience
Planning and continuous development of B2B website and marketing
Scheduling high-quality meetings through email automation
Dedicated sales team to conduct meetings, send proposals, and close deals
Implementation of Pipedrive CRM and development of reporting and automation
Results of our cooperation
Over €265,000 of new qualified pipeline generated in the first B2B sales quarter
Over 50 new high-quality scheduled meetings with new clients
Over 400 B2B decision-makers showing interest in messages
A B2B website continually developed based on data
Multichannel sales journey with podcasts, personal branding, and LinkedIn advertising
Working with Norders
Soberisti® is a modern and proven effective low-threshold substance abuse treatment service that saves employer resources and improves employee well-being.
Before starting the collaboration with Norders, Soberisti's sales efforts had focused on leveraging the personal brand of Soberisti's founder, Ira Koivu, and achieving a strong presence in search engines and brand awareness within its niche consumer audience.
However, Soberisti's alcohol prevention service had great potential to assist Finnish and later international companies in creating healthier work environments while saving on occupational health costs. Yet, there was no B2B sales or marketing strategy in place, nor its activation.
