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Norders Demand Gen Agency - Työt

/// Case:

Suojellaan Lapsia

20 000

Signatures collected for the petition

100 000+

Finnish individuals reached across various channels

Company:

Suojellaan Lapsia

Location:

Helsinki

Staff:

<10

Industry:

Non-profit

WWW:

suojellaanlapsia.fi

Norders Demand Gen Asiakas

"Norders is an important partner for us, both in major strategic marketing initiatives and in providing fast-paced and agile service. Our team has been extremely satisfied with Norders' strong contribution, and the partnership has been strategically significant. We particularly enjoy Norders' creative approach and their constant experimentation with new tactics and channels, which is done with great enthusiasm."

Norders Demand Gen Asiakas

- Nina Vaaranen-Valkonen,
CEO, Suojellaan Lapsia

Norders Demand Gen Asiakas

Before Norders

Suojellaan Lapsia (Protect Children) ry has been at the forefront of the most important work, especially in preventing sexual crimes against children since 2019.

Suojellaan Lapsia ry works comprehensively to prevent sexual violence, harassment, and grooming of children using research-based methods and approaches. From the beginning, this has meant that communication and advocacy efforts need to be tailored, global, target multiple stakeholders, and utilize multiple channels. There are many overlapping important projects, and various channels, formats, and networks need to be constantly managed.

At the same time, increasing awareness of the issue on an international level has been at the core of Suojellaan Lapsia ry's activities.

Taking all of this into account, communication and advocacy efforts prior to starting the collaboration with Norders were fragmented in terms of implementation, budget management, and effective measurement.

Norders Demand Gen Asiakas

What Norders did

The collaboration between Norders and Suojellaan Lapsia began with the development of a clear Go-To-Market strategy, which particularly defined positioning, brand style, target audiences, and various communication and advocacy channels. After the strategy phase, the collaboration has expanded over the years into a comprehensive marketing partnership.

Go-To-Market strategy for defining positioning, brand, target audiences, and marketing plan

Design, development, and management of a multilingual website

Continuous building and optimization of social media and Google advertising campaigns

From various panel events to shopping mall stands in event production and marketing

Video and photography to communicate the work and projects of Suojellaan Lapsia ry across multiple channels

Norders Demand Gen asiakas

Results of our cooperation

The Go-To-Market strategy is built to systematically develop the work

Increasing website traffic from less than a thousand per month to over 11,000 visitors per month

Collecting 20,000 signatures through multi-channel means for the petition across the Nordics

Reaching over 100,000 Finns with brand messages across various channels

An effective and transparent collaboration model for strategic, tactical, and ad-hoc activities

Norders Demand Gen työt
Norders Demand Gen Agency

Working with Norders

Suojellaan Lapsia (Protect Children) ry has been at the forefront of the most important work, especially in preventing sexual crimes against children since 2019.

Suojellaan Lapsia ry works comprehensively to prevent sexual violence, harassment, and grooming of children using research-based methods and approaches. From the beginning, this has meant that communication and advocacy efforts need to be tailored, global, target multiple stakeholders, and utilize multiple channels. There are many overlapping important projects, and various channels, formats, and networks need to be constantly managed.

At the same time, increasing awareness of the issue on an international level has been at the core of Suojellaan Lapsia ry's activities.

Taking all of this into account, communication and advocacy efforts prior to starting the collaboration with Norders were fragmented in terms of implementation, budget management, and effective measurement.

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