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/// Case:
Suojellaan Lapsia
20 000
Signatures collected for the petition
100 000+
Finnish individuals reached across various channels
Company:
Suojellaan Lapsia
Location:
Helsinki
Staff:
<10
Industry:
Non-profit
WWW:
suojellaanlapsia.fi
"Norders is an important partner for us, both in major strategic marketing initiatives and in providing fast-paced and agile service. Our team has been extremely satisfied with Norders' strong contribution, and the partnership has been strategically significant. We particularly enjoy Norders' creative approach and their constant experimentation with new tactics and channels, which is done with great enthusiasm."
- Nina Vaaranen-Valkonen,
CEO, Suojellaan Lapsia
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Before Norders
Suojellaan Lapsia (Protect Children) ry has been at the forefront of the most important work, especially in preventing sexual crimes against children since 2019.
Suojellaan Lapsia ry works comprehensively to prevent sexual violence, harassment, and grooming of children using research-based methods and approaches. From the beginning, this has meant that communication and advocacy efforts need to be tailored, global, target multiple stakeholders, and utilize multiple channels. There are many overlapping important projects, and various channels, formats, and networks need to be constantly managed.
At the same time, increasing awareness of the issue on an international level has been at the core of Suojellaan Lapsia ry's activities.
Taking all of this into account, communication and advocacy efforts prior to starting the collaboration with Norders were fragmented in terms of implementation, budget management, and effective measurement.
What Norders did
The collaboration between Norders and Suojellaan Lapsia began with the development of a clear Go-To-Market strategy, which particularly defined positioning, brand style, target audiences, and various communication and advocacy channels. After the strategy phase, the collaboration has expanded over the years into a comprehensive marketing partnership.
Go-To-Market strategy for defining positioning, brand, target audiences, and marketing plan
Design, development, and management of a multilingual website
Continuous building and optimization of social media and Google advertising campaigns
From various panel events to shopping mall stands in event production and marketing
Video and photography to communicate the work and projects of Suojellaan Lapsia ry across multiple channels
Results of our cooperation
The Go-To-Market strategy is built to systematically develop the work
Increasing website traffic from less than a thousand per month to over 11,000 visitors per month
Collecting 20,000 signatures through multi-channel means for the petition across the Nordics
Reaching over 100,000 Finns with brand messages across various channels
An effective and transparent collaboration model for strategic, tactical, and ad-hoc activities
Working with Norders
Suojellaan Lapsia (Protect Children) ry has been at the forefront of the most important work, especially in preventing sexual crimes against children since 2019.
Suojellaan Lapsia ry works comprehensively to prevent sexual violence, harassment, and grooming of children using research-based methods and approaches. From the beginning, this has meant that communication and advocacy efforts need to be tailored, global, target multiple stakeholders, and utilize multiple channels. There are many overlapping important projects, and various channels, formats, and networks need to be constantly managed.
At the same time, increasing awareness of the issue on an international level has been at the core of Suojellaan Lapsia ry's activities.
Taking all of this into account, communication and advocacy efforts prior to starting the collaboration with Norders were fragmented in terms of implementation, budget management, and effective measurement.
