/// Case:
TPS
62
New sales opportunities
20
Company invited to the box
Company:
TPS
Location:
Turku
Staff:
74
Industry:
Sports club
WWW:
hc.tps.fi
"Norders provided us with a new and agile way to effectively market corporate partnerships. We got things up and running quickly with Norders, and their team integrated well with our existing plans, adding an extra boost to our new customer acquisition efforts."
Jussi Nevanpää, Sales Director, HC TPS Turku Oy
Before Norders
TPS is a well-known and respected brand for all Finns, with strong corporate partnerships in both local and national businesses in ice hockey operations. However, today's TPS offers a wide range of partnership benefits, especially for businesses of various sizes in the region, of which not all are yet aware. The easiest way to inform potential corporate partners about the opportunities for cooperation? Invite them to the arena to watch top-level hockey as guests of TPS.
What Norders did
Norders built HC TPS's corporate partnership goals and plans by assembling a dedicated team, which developed new customer acquisition campaigns and executed them in close collaboration with TPS's own sales and marketing team. In line with TPS's strategy, Norders built a high-quality list of decision-makers in various industries in the region, taking into account existing TPS corporate partners. Automated outbound email campaigns were created in the name of TPS for this targeted audience. Norders managed these campaigns on a daily basis, guiding prospects to sign up as guests of TPS for upcoming home games in the corporate box. The end result was fully booked boxes with new potential corporate partners.
Email campaigns for new customer acquisition
High-quality lists of decision-makers from companies in the area and target group
Planning and implementation of campaign automations
Management and reporting of sales email communication
Based on the results, a plan for more effective campaigning moving forward
Results of our cooperation
Communicating partnership opportunities to hundreds of local decision-makers
Meeting with dozens of decision-makers at TPS home games
Opening up new sales opportunities thanks to the campaign
Construction of a new B2B sales operating model
Building a high-quality list of decision-makers
Working with Norders
TPS is a well-known and respected brand for all Finns, with strong corporate partnerships in both local and national businesses in ice hockey operations. However, today's TPS offers a wide range of partnership benefits, especially for businesses of various sizes in the region, of which not all are yet aware. The easiest way to inform potential corporate partners about the opportunities for cooperation? Invite them to the arena to watch top-level hockey as guests of TPS.
