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Norders Demand Gen Agency - Työt

/// Case:

TPS

62

New sales opportunities

20

Company invited to the box

Company:

TPS

Location:

Turku

Staff:

74

Industry:

Sports club

WWW:

hc.tps.fi

Norders Demand Gen Asiakas

"Norders provided us with a new and agile way to effectively market corporate partnerships. We got things up and running quickly with Norders, and their team integrated well with our existing plans, adding an extra boost to our new customer acquisition efforts."

Norders Demand Gen Asiakas

Jussi Nevanpää, Sales Director, HC TPS Turku Oy

Norders Demand Gen Asiakas

Before Norders

TPS is a well-known and respected brand for all Finns, with strong corporate partnerships in both local and national businesses in ice hockey operations. However, today's TPS offers a wide range of partnership benefits, especially for businesses of various sizes in the region, of which not all are yet aware. The easiest way to inform potential corporate partners about the opportunities for cooperation? Invite them to the arena to watch top-level hockey as guests of TPS.

Norders Demand Gen Asiakas

What Norders did

Norders built HC TPS's corporate partnership goals and plans by assembling a dedicated team, which developed new customer acquisition campaigns and executed them in close collaboration with TPS's own sales and marketing team. In line with TPS's strategy, Norders built a high-quality list of decision-makers in various industries in the region, taking into account existing TPS corporate partners. Automated outbound email campaigns were created in the name of TPS for this targeted audience. Norders managed these campaigns on a daily basis, guiding prospects to sign up as guests of TPS for upcoming home games in the corporate box. The end result was fully booked boxes with new potential corporate partners.

Email campaigns for new customer acquisition

High-quality lists of decision-makers from companies in the area and target group

Planning and implementation of campaign automations

Management and reporting of sales email communication

Based on the results, a plan for more effective campaigning moving forward

Norders Demand Gen asiakas

Results of our cooperation

Communicating partnership opportunities to hundreds of local decision-makers

Meeting with dozens of decision-makers at TPS home games

Opening up new sales opportunities thanks to the campaign

Construction of a new B2B sales operating model

Building a high-quality list of decision-makers

Norders Demand Gen työt
Norders Demand Gen Agency

Working with Norders

TPS is a well-known and respected brand for all Finns, with strong corporate partnerships in both local and national businesses in ice hockey operations. However, today's TPS offers a wide range of partnership benefits, especially for businesses of various sizes in the region, of which not all are yet aware. The easiest way to inform potential corporate partners about the opportunities for cooperation? Invite them to the arena to watch top-level hockey as guests of TPS.

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